A free LOP work-computer reference
Simple Marketing Definitions for Gen Z
Know what the team means, choose better goals, and explain your work with confidence—without feeling like you should already know every corner of marketing.
No need to screenshot it.
Download the PDF and save it to your work computer for easy reference later. It includes 13 plain-language definitions, useful comparisons, planning questions, and a reporting prompt.
What this helps you solve
- Being asked to own marketing beyond social media without a shared vocabulary.
- Good work being judged by the wrong goal or metric.
- Confusing awareness, engagement, lead generation, conversion, and ROI.
- Struggling to explain why a tactic worked—or where the campaign is actually stuck.
- Protecting your reputation by making the strategy behind your execution visible.
Your company already does work worth seeing
Your company does amazing work, but most people only see a tiny glimpse of it. Lana Oliver Productions documents the work while it is happening—your people, expertise, process, decisions, and results—then turns that documentation into weeks of beautiful video content. We can even schedule it to post for you.
You keep doing the work. We capture it, shape it, and make sure the right people keep seeing it. The constant pressure to stop working and “make content” becomes a thing of the past.
See how LOP turns real work into content
Definitions adapted from Social Cameo’s “Marketing Made Easy for Gen-Z” educational carousel, with credit to the original source.