New law firms
Practice-area messaging, attorney authority, consultation paths, original professional content, and a digital home worthy of the experience you bring from your prior work.
Website Design | Baton Rouge
Lana Oliver Productions helps attorneys, healthcare professionals, and construction leaders launch custom websites built from real understanding and original content—then equips those websites with SEO, AEO, analytics, and clear ways for people to contact you.
We also support established businesses and existing marketing departments. LOP can develop service-page content, project stories, expert interviews, articles, photography, and video for the website you already own.
Keep your current agency or website manager. We agree on who plans, produces, approves, and implements each update. Ongoing content work can stand on its own or be scoped with website improvements.
A complete digital start
A strong website does more than announce that your business exists. It should show people who you are, explain what you do, establish why they should trust you, and give them a simple way to take the next step.
When we begin production, we get to know your people, your work, your customers, and what makes your business worth choosing. That firsthand understanding shapes your messaging, photography, video, website, SEO, and AEO. We do not have to guess what your website should say because we have taken the time to understand what is genuinely true about you.
Built from the client side
We did not get into website design because businesses needed another web company. We got into it because we were the client.
Over the years, we invested more than $20,000 in our own website, plus roughly $1,000 a month for hosting, management, updates, and ongoing digital services. We were spending the money, but we could not clearly see what we were getting back from it. We knew there had to be a better way, so we started learning.
Over several years, we learned how websites are built, how search works, how SEO and AEO work together, how analytics should guide decisions, and how content connects to the actual goals of a business.
Complete Website Launch
One coordinated team develops the message, captures the original content, builds the website, establishes measurement, and prepares the launch.
Built for how you work
Practice-area messaging, attorney authority, consultation paths, original professional content, and a digital home worthy of the experience you bring from your prior work.
Provider stories, clear service and location information, patient-friendly explanations, original visuals, and simple paths to call or request an appointment.
Capabilities, project evidence, service areas, team expertise, original jobsite content, and clear ways for qualified customers to request an estimate or start a conversation.
How it works
We learn your business, audience, services, differentiators, launch goals, and what a meaningful customer action looks like.
We develop the messaging, sitemap, SEO/AEO direction, production plan, conversion strategy, and project schedule.
We photograph and film you in your element, creating authentic material that carries more weight because it comes from your real work.
We write, design, and develop your custom WordPress website, then configure analytics and the actions that matter to your business.
We test the complete experience, coordinate the initial launch campaign, verify measurement, and offer ongoing care and growth after launch.
Search, answers and evidence
We create useful content for people and structure it so search engines and AI-powered answer platforms can understand your business.
Search engine optimization helps search engines understand your services, expertise, location, and relevance when people look for the work you provide.
Answer engine optimization gives your expertise clear structure, direct answers, useful context, and credible evidence that AI-driven search experiences can interpret.
Custom conversion tracking shows how people found you, what they engaged with, and whether they called, requested a consultation, asked for an appointment, or submitted a project inquiry.
Featured proof: Dear Louisiana
Dear Louisiana demonstrates the complete LOP approach: firsthand interviews, original photography, professional video, long-form editorial storytelling, WordPress development, search-friendly structure, direct answers, FAQs, and connections across the website, YouTube, and social media.
Featured proof: Lana Oliver Productions
Our own website brings the same approach home: clear service positioning, original photography and video, focused portfolio and case-study proof, useful answers, structured search content, analytics, conversion paths, and a free marketing-planning tool—all working as one owned system.
Investment & ownership
Instead of hiring separate strategists, writers, photographers, video producers, web developers, SEO specialists, and analytics providers, you work with one team that understands the whole business.
$15K–$30K
Final pricing reflects the number of professionals, locations, services, production requirements, integrations, and pages needed. Most projects include 8–12 pages and take 10–14 weeks. Priority and accelerated schedules may be available for an additional investment.
Your domain, hosting, website, content, photography, video, accounts, and data belong to you. LOP receives the administrative access needed to build and maintain them.
Website Care keeps the finished site secure, updated, backed up, and operating correctly after the included launch-support period.
Website Growth adds ongoing SEO, AEO, analytics, content, and strategic improvements. Website Growth + Production adds four planned original-content cycles each year.
Website planning resource
Learn what a website audit should reveal, why SEO and AI search matter, and how monthly care and useful content support your business.
Frequently asked questions
A typical engagement includes discovery, messaging, SEO and AEO research, professional photography and video, copywriting, 8–12 custom WordPress pages, Elementor development, analytics, custom conversion tracking, a basic launch campaign, and 30 days of post-launch support.
We began on the client side after investing more than $20,000 in our own website and roughly $1,000 a month in ongoing digital services without a clear view of the return. Because we already planned, captured, and edited original business content, learning website design, SEO, AEO, and analytics became a natural next step: putting that content somewhere useful and connecting it to measurable business goals.
Yes. We offer custom website design and development using content you already have. We recommend the complete production process because firsthand discovery and original photography and video create a more genuine, distinctive, and useful website.
Our primary clients are experienced attorneys, healthcare professionals, and construction leaders starting a new firm, practice, clinic, or company. Your business may be new, but the website should reflect the experience you already possess.
Complete Website Launch projects typically range from $15,000 to $30,000. Final pricing depends on pages, professionals, locations, production, integrations, and content needs. Larger or more complex projects receive a custom proposal.
Most projects take 10–14 weeks when information, feedback, and approvals arrive on schedule. Priority delivery of 8–10 weeks may be available for an additional 20%, and accelerated delivery of 6–8 weeks may be available for an additional 30%.
Yes. The client owns the domain, hosting account, website, original content, photography, video, analytics, and business data. LOP maintains administrative access only as needed to provide the contracted service. Certain premium software licenses remain available through an active LOP maintenance plan.
SEO helps search engines understand and surface your website. AEO helps AI-powered and answer-based search experiences interpret your expertise and use your content when forming answers. We build for people first, then give search and answer systems clear, accurate structure.
We define custom conversions for each business. Depending on the client, those may include phone calls, consultation requests, appointment requests, estimate requests, qualified contact forms, video engagement, or tracked campaign visits.
You should have a finalized business name, logo, basic visual identity, accurate business information, one designated decision-maker, and authority to approve your professional claims. LOP develops the customer-facing messaging with you.
Every project includes 30 days of launch support. After that, Website Care is available for technical maintenance. Website Growth adds continuing SEO, AEO, analytics, content, and improvement. Website Growth + Production also includes four planned photography and video content cycles per year.
No honest provider can control a specific search ranking, AI citation, traffic total, or number of leads. We guarantee the contracted work, correct implementation, tested measurement, transparent reporting, and evidence-based improvement for ongoing clients.
Start something of your own
Tell us what you are launching, who you need to reach, and when you want to open. We will recommend the right website scope and show you exactly what it will take to get from domain to launch.