Lana Oliver Productions
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Baton Rouge · Southern Louisiana

Content strategy and production for your marketing team.

We document your people, expertise, and real work, then turn that material into video, photography, website content, and social content. Your team can focus on distribution—or LOP can help with publishing, too.

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What does a content strategy and production partner do?

LOP helps businesses, marketing agencies, and in-house marketing departments decide what their audience needs to understand, plan original content around that need, and produce the assets for the agreed channels. We can support your current team, coordinate with your agency, or scope content and publishing together.

Our Baton Rouge studio and on-location production serve businesses across Southern Louisiana. We work with construction and industrial companies, healthcare organizations, doctors, dentists, attorneys, management companies, and other professional-service teams.

Three ways to work with LOP

Support your marketing department

Your team knows the business and owns the marketing priorities. We help develop the content plan, interview your experts, capture the work, and deliver finished assets for your team to distribute.

Useful when: the calendar is ready, but your team needs time, footage, photography, or production expertise to fill it.

Support your marketing agency

Bring us into an approved campaign or develop the production plan with us. We coordinate the brief, participants, locations, review process, and deliverables with your agency.

Useful when: your agency needs a production partner for client work without building an internal crew.

Plan, produce, and publish

We can scope website content, social content, and publishing together. Agree on the channels, access, approval owner, publishing responsibilities, and review schedule before work starts.

Useful when: you need both original material and help keeping your website or social channels current.

Start with the audience. Finish with content people can use.

  1. Understand the need. Identify your audience, the questions they ask, the business objective, and your existing content.
  2. Build the plan. Choose topics, interview questions, locations, a practical content calendar, and the channels each asset will serve.
  3. Document the work. Capture the people, processes, places, projects, and expertise that make the story credible.
  4. Create the assets. Edit the agreed films, short clips, photography, written content, captions, and website material.
  5. Review and distribute. Follow one approval path, then deliver an organized library to your team or publish the agreed content.
  6. Learn from the response. Review relevant search visibility, engagement, inquiries, and the next questions your audience needs answered.

What can one production become?

These are planning examples, not fixed packages. The brief determines the number of assets, formats, production days, and publishing responsibilities.

Business need What we document Possible content
Construction and industrial capability Project milestones, superintendent interviews, equipment, teams, and finished work A website project story, capability film, recruiting clips, and social updates
Healthcare and dental education Provider explanations, approved demonstrations, team introductions, and the care environment Service-page content, provider profiles, first-visit explainers, and short educational videos
Law-firm marketing Attorney interviews, the firm’s approach, and answers to prospective-client questions A firm introduction, practice-area content, and approved social videos
Management-company communication People, locations, service delivery, and operational improvements Location stories, team profiles, recruiting assets, and stakeholder updates

Agency partnership in practice

Six scripts. Three locations. One healthcare campaign.

The Cardiovascular Institute of the South project came to LOP through GatorWorks. We met with the client, wrote six scripts for approval, coordinated filming at three locations, interviewed doctors, and edited the commercials.

That is the kind of production support an agency or marketing department can bring into a wider campaign: a team that understands the message and carries it through filming and delivery.

Read the Cardiovascular Institute of the South case study · Explore healthcare production

Content for the website you already have

You do not need a new website to put original content to work. We can develop service-page copy, project stories, expert interviews, articles, photography, and video for an existing website, coordinating with your current agency or website manager.

For businesses that need a complete build, we also provide website design, SEO, AEO, and ongoing content support. Search and content planning should connect to what your business actually offers and the questions your customers need answered.

A clear handoff makes production useful

Before filming, we agree on the deliverable list, intended channels, aspect ratios, caption needs, review rounds, approval owner, schedule, and who publishes. An organized handoff should make it clear which files are approved, where they belong, and what your team needs to do next.

For an ongoing engagement, we plan the capture and review cadence around your team’s capacity and the work available to document. We quote the scope after understanding the production and publishing responsibilities.

What you receive—and what to prepare

Your proposal should name the finished assets and who publishes them. A website film, short social edit, photograph, transcript, written page and posting schedule are separate deliverables. Agree on each before production so your team receives material it can actually use.

Example: compare two scopes for the same company

One project story: Plan a focused interview and approved supporting footage for a defined website story, with the agreed edits and written material. Ongoing content support: Coordinate multiple capture windows, changing topics, a content calendar, review cycles and an organized handoff—or agreed website and social publishing. These are illustrative scope comparisons, not fixed packages or price quotes.

What drives the quote?

Planning, travel, locations, filming days, participants, editing complexity, number of versions, writing, photography, accessibility deliverables and review rounds affect cost. Publishing and website implementation add separate responsibilities. Compare the same scope across proposals, including usage rights, approved files, revisions and any raw-footage or project-file delivery.

What should your team bring?

Use our production-company selection questions and shoot preparation guide to prepare a useful brief.

Questions from agencies and marketing departments

Can you work with our existing marketing team?

Yes. LOP can handle agreed planning and production while your team manages the broader marketing program and distribution. We establish responsibilities and a review process before production begins.

Can an agency bring you into a client project?

Yes. We can work from an agency brief or help develop the production direction. The engagement defines client communication, approvals, deliverables, and how the agency will use the finished assets.

Do you offer content strategy without taking over our marketing?

Yes. We can help identify audience questions, content topics, production priorities, and channel uses while your team retains its marketing responsibilities.

Can you post the content for us?

Yes, when publishing is included in the agreed scope. We establish the platforms, access, approvals, schedule, and reporting responsibilities. Content delivery alone does not automatically include posting.

Can you create content for our existing website?

Yes. We can create and improve written content, photography, and video for existing pages or new sections, with website implementation responsibilities agreed in advance.

How much does ongoing content production cost?

Pricing depends on planning, production days, locations, participants, editing, writing, deliverables, reviews, and whether publishing is included. Tell us what your team needs to accomplish so we can recommend a defined scope.

Practical guides for your marketing team

Build a clear brief, choose the right formats, document useful evidence and give your team content it can put to work.

How to Measure Video Marketing Results: A Scorecard for Marketing Teams

Track video impressions, website actions, qualified inquiries and costs with a practical scorecard, clear ownership and honest attribution limits.

Baton Rouge Content Marketing: Turn Local Work Into Useful Website and Social Content

Build local website and social content around real projects, people and customer questions, with a practical plan for your marketing team.

How to Repurpose Video Content for Your Website, Social Media and Sales Team

Plan one production for website, social and sales content, with a practical deliverables matrix and an organized handoff to your marketing team.

Short-Form vs. Long-Form Video: A Planning Guide for Marketing Teams

Choose video length and format around the audience, website or social placement, and next action. Includes examples and a production brief.

Simple Marketing Definitions: 7 Distinctions for Better Content Strategy

Understand seven marketing distinctions, then turn them into a practical content brief for your agency, marketing department and production partner.

Give your marketing team more of the right material.

Tell us who you need to reach, what your team already handles, and where content production is slowing you down.

Start a project View case studies